Your brand needs a clear profile.
I will support you in strategically sharpening your brand, positioning it strongly in terms of content, and making it sustainably visible.
Choose the area where I can support you strategically and creatively. Together we'll develop solutions that make your brand more visible:
Brand Positioning
- A clear profile sets your brand apart from the competition. I'll guide you step by step and sharpen your positioning.
Content Strategy
- From analysis to editorial planning. I'll work with you to develop a content strategy that works and contributes to your goals.
Social Media & Blogs
- Increase reach organically and use paid campaigns effectively. I'll show you how.
Corporate Identity
- A consistent look and feel makes your brand recognizable. I'll work with you to develop your logo, color scheme, and visual language.
Storytelling & PR Focus
- Exciting stories evoke emotions and create visibility. I'll help you tell your story in a way that fits the media landscape.
Communication Campaigns
- From the creative idea to implementation: Together we develop campaigns that have a lasting impact online and offline.
Find the right solution.
Business Case
Increased reach and interactions for SAK
St. Gallisch-Appenzellische Kraftwerke AG (SAK) relied on my strategic collaboration in the marketing team in 2024. Initially, the focus was on increasing interaction and optimizing B2C landing pages in the e-health sector. I then supported the CO₂ team in developing the B2B communications strategy.
Details of my work on SAK's CO₂ team
Develop and implement B2B communications strategies
- From events and blog posts to digital campaigns and a B2B lead generation contest.
Optimize landing pages and CTAs
- Clearer call-to-actions, color and contrast adjustments for more vibrancy and higher conversion.
Conceptualize and design marketing materials
- Brochures, flyers, and mockups, supplemented with AI-generated photos for a modern, visual appearance.
Acquisition activities at trade fairs and events
- Stand design and competition with landing page, targeted on-site communication, and quality assurance of leads in HubSpot, scoring, and reporting.