For an experienced board member and technology expert, I developed a strategic topic positioning based on conversations, trends and existing content. Rather than focusing on his formal roles, we centred his perspective on leadership, transformation and emerging technologies. I also developed an innovative format for him that will be launched shortly.
When the professional environment of an experienced CEO changed fundamentally, we sharpened his personal positioning for the transition and the period ahead.
Our conversations about leadership and upcoming business challenges touch on personal and sensitive topics that require considerable judgement and discretion. From these conversations, I develop LinkedIn content and reference texts as his ghostwriter.
At the same time, we subtly align his positioning with the roles and responsibilities he would like to pursue next. We coordinate monthly and respond quickly to relevant developments.
References
I guarantee my clients complete discretion and confidentiality, during our collaboration and, of course, beyond it. For this reason, I do not disclose details about my ghostwriting work.